Data - a valuable resource

At the heart of Experian are comprehensive databases of information, which are supported by proprietary analytical tools for interpreting this data. We help organisations make critical decisions in a timely and consistent manner. Our premise is the more an organisation understands its existing and potential customers, the more successful it will be at responding effectively to their individual needs and circumstances.

Experian draws on a wealth of information about consumer behaviour and preferences, about businesses and how they perform, and about markets and how they are changing. One of our most important responsibilities is to ensure that we are responsible stewards of the information we maintain.

Our approach to data protection can be summed up simply in a diagram:

Data protection diagram: understand relevant laws and codes, set out own policies which are as good or better, build compliant systems and approaches, monitor and enforce compliance. Use our expertise and learning to help improve legisation and policies