Specific social applications

Against this background of products which are generally beneficial to society, there are a number of examples where we have been able to tailor our work to produce a specific social or environmental benefit. Our aim is for this type of social consideration to become a regular part of our product and service development process in the future. Identifying these types of initiatives is an important part of our CR programme and an important aspect of our brand.

We have been able to develop a number of these projects, which usually fall into one of three categories:

• We develop a commercial product specifically to meet a social need, developed and marketed via our normal routes.
  
  
• We enter into a commercial partnership with an organisation with a strong social purpose for example a charity or social enterprise, using one of our standard products to help them meet their aims and make them more efficient and competitive.
  
  
• We are able to champion a social concern or need in our marketing, promotion and development of the business. This may not be an actual commercial product, but we use our press relationships and publicity to raise awareness of an issue, or to speak to the public directly on the topic.

Follow these links to see some case studies illustrating these categories.

Key:

Product specifically to meet a social need

Social enterprise or charity relationship

Champion a social concern

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