Project focus
One strand of our CR strategy states that we will focus our community programme on projects that help improve financial management skills and encourage entrepreneurship, especially among disadvantaged communities.
We already support projects that have this focus to a certain extent, for example, in the UK we support Young Enterprise: company volunteers support young people of school age in setting up a business and trading for a specific period. A national competition rewards the best for their business acumen and entrepreneurial potential. In the US we collaborate with many local chapters of the YMCA to support after-school enrichment, youth leadership and development, mentoring and tutoring programs for at-risk youth. And in Brazil we are involved in an award scheme that stimulates academic discussion among undergraduate and postgraduate students on social responsibility and sustainable business known as ‘The Future Managers’ award.
In future we will look at how we can both improve and build on projects we already engage with but also uncover innovative new partnerships where our skills in financial education and awareness and supporting developing businesses can be used to the full. Our Group funds will support this focus while local, regional funds can be spent on projects of a more diverse nature that encourage employee engagement.
The second strand of our strategy looks at how we intend to create some ‘Big ideas’ and use CR to help us infuse the business with a spirit of creativity and enthusiasm for causes of social importance. Already funds of over $450,000 are being channelled into two potential projects which will be further developed during 2008 and 2009.

