Impact
Evaluating the true community impact of what we do is extremely difficult. Our partnership projects set out agreed objectives and we seek to measure and evaluate the projects against these but if we are looking at whether our project has made a specific change in a community it’s hard to be absolute.
We can measure some of the outcomes of our projects: funds raised, improved employee engagement, people assisted and awards gained are all valid measures but we have an ambition to measure true impact and are investigating how our business skills can play a part in helping us do this.
Employee engagement
Our global employee survey listed corporate citizenship as a top driver of employee engagement. This was delivered and analysed before we acquired the major share in Serasa but Serasa’s employee survey also found that 95% of employees were proud of how Serasa contributes to the community and that 100% feel the company is ‘serious, ethical and complete’.
Company reputation
Awards gained as a measure of the company’s reputation this year include:
- BitC’ s Big Tick awards for Experian UK’s contribution to the economy and community of Nottingham and for raising achievement in young people
- Experian UK’s Silver award for payroll giving
- Serasa’s award for sustainability: Exame, a prominent business-related magazine for Brazil rated Serasa as among the top 20 most sustainable company models in the country
- FTSE4Good – a ranking created by the UK Stock Market ranking Experian in the top 100 registered companies
- United Way Newcomer Award: Experian's Arkansas office won the UW Newcomer award for raising nearly $14,000.
Funds raised
Our section on community investment gives full detail but some achievements include:
- In the UK we held two campaigns to raise awareness of payroll giving and encouraged much greater participation as a result. Our people gave just over £44,000 and we were awarded with a Silver Award by the scheme that runs the programme.
- Through our participation in the 2007 Race for the Cure in Costa Mesa our employees raised $35,522 in support of breast cancer research and education.
Number of people assisted by partner NGOs
This is only measured in Brazil at present and stands at 32,757 and more details are in fast facts. We need to evaluate whether it is a useful indicator for us to gather on a global basis.
