In November 2009 Experian joined forces with the Jump$tart Coalition for Financial Literacy to host the first National Literacy Teacher's Conference in Washington, D.C. The challenges of teaching personal finance in hard economic times drew more than 250 classroom teachers from 46 states. Underwritten by Experian and developed in conjunction with the National Education Association (NEA), the conference featured several Washington dignitaries including Sheila C. Bair, FDIC chairman and Anna Bernanke, wife of Federal Reserve Chairman Ben Bernanke and a long-time classroom teacher herself.
During the conference the educators received information and tools for teaching financial literacy concepts that they could take back to their classrooms and implement immediately. Thousands of young people are now being reached by these teachers and others in their related school districts. The event proved immensely successful and plans were underway for the 2010 conference before the programme ended.